How Do You Protect Your Brand?

How can I protect my brand online?

Protect your brand onlineTrademark your brand.

In the UK, trademarked terms are protected online under law.

Brand your domain.

Prevent domain hijacking.

Keep out the hackers.

Claim your brand.

Make sure you rank in search results for your brand.

Protect your copyright.

Beware of search advertising ‘fakes’.

Why is brand protection?

Having a strong brand provides a way for your customers to identify your business, and to refer your products or services to others. … Like any valuable asset, a brand should be protected. Failure to protect your brand may reduce its value, and could damage your business’ reputation.

You certainly don’t have to register the copyright and trademark your company’s name or logo, in the United States; you own the copyright as soon as you put the original work on a pieces of paper or computer drive, and you won a trademark as soon as you use your name and logo for marketing your business.

What is online brand protection?

Online brand protection is a service provided by Inventa International that seeks to protect the reputation and credibility of your business. It involves broad continuous monitoring of online platforms and websites in order to detect any harmful activity that could damage your trademark.

Can I use TM symbol without registering?

The (TM) symbol actually has no legal meaning. You can use the symbol on any mark that your company uses without registering it. The most common use of the TM symbol is on a new phrase, logo, word, or design that a company plans to register through the USPTO.

How do firms protect their brands?

The simplest step a business can take to protect a brand asset is to use it and use it consistently. If a trademark goes unused, its rights can be abandoned. … For example, the U.S. Trademark Office provides a process for registering one’s brand assets.

What is branding policy and piracy?

Brand piracy occurs when a company copies a well-known brand in some way and features the same name or logo. Companies use piracy to steal market share from competitors. Brand piracy is illegal because the practice infringes on trademark laws.

How can I protect my logo and brand?

If you want to protect your brand identity you have to register a trademark for your company name, logos, and slogans. By using the trademark symbol, you notify other people that products they use are your property. In order to prevent unauthorized use of your mark by third parties, you have to choose a strong one.

What brand means?

A brand is an identifying symbol, mark, logo, name, word, and/or sentence that companies use to distinguish their product from others. A combination of one or more of those elements can be utilized to create a brand identity. Legal protection given to a brand name is called a trademark.

Can I trademark a name already in use but not trademarked?

A registered trademark offers legal protection to unique logos and designs affixed to a tangible object. For this reason, you can’t file to register a trademark that someone else is already using if they used the trademark first.

How long does a patent last?

20 yearsA U.S. utility patent, explained above, is generally granted for 20 years from the date the patent application is filed; however, periodic fees are required to maintain the enforceability of the patent. A design patent is generally granted protection for 14 years measured from the date the design patent is granted.

What is the best way to protect a trademark?

The 5 Things You Must Do to Protect Your TrademarkDo Your Homework. The USPTO won’t register your trademark if there is a “likelihood of confusion” with another registered trademark. … Prepare and File a Trademark Application. … Respond Promptly to Office Actions or Oppositions. … Monitor Your Trademark. … Maintain Your Trademark.

By common law, a logo is trademarked as soon as it’s used in commerce. But, according to LegalZoom, this may only protect you in your immediate locale. State registration will provide additional protection, and it’s relatively simple and inexpensive. Federal logo trademark registration is a bit more of a process.

How can I protect my brand image?

Here’s a closer look at 5 ways to protect your brand image.Tell an authentic brand story. Think about your longest-standing friend. … If you want customers to like your brand, employees must like it first. … Consistently uphold brand values. … Every interaction matters. … Watch the company you keep.

How can social media protect your brand?

There are 13 ways that you can protect your company brand on social media – let’s get right to them.Get Your Employees On Board. … Put A Professional In Charge. … Keep An Eye On The Social Networks. … Tread Softly With Customer Interaction. … Understand The Rules. … Watch For Knock-Offs And Fakes. … Limit Official Access.More items…

What does protecting the brand mean?

Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust.

How do you protect your brand reputation?

3 techniques to protect your brand’s reputation during the…1) Clear and consistent lines of communication with colleagues, clients and suppliers.2) Going above and beyond and being helpful.3) Building digital communities and being transparent.Establishing clear lines of communication.Go above and beyond and be helpful.1) Not looking after the welfare of their colleagues.More items…•

Why do companies protect their brands?

In today’s business landscape, protecting your brand is essential to growing your business. Having the proper protection of your brand could deter potential infringers from disrupting your business and provide your business with security in the event of infringement.

Logos can function as trademarks just like any other brand identifier can. … In either case, if your logo is an important brand identifier – meaning, if the logo is strongly identified with your company, products, or services, then it’s worth protecting by registering it as a trademark.