Quick Answer: What Is A Good Open Rate?

What is a good click to open rate?

What is the average click-to-open-rate.

Generally speaking, a good CTOR can range between 20% and 30%.

However, as with any metric, it’s important to know how you compare with your industry averages..

How do I reduce my unsubscribe rate?

Reduce Email Unsubscribe Rates with These 7 Proven PracticesSet the Expectation for When You’re Going to Email.Use a Combination of Single and Double Optins.Segment Your List by Interest.Use Normal Subject Lines.Revise Your Copy.Send a Follow-Up Email.Ask for Feedback.

What are unique clicks?

Unique Clicks: Represents how many Subscribers clicked on your links. So, if a Subscriber clicked on your links more than once, the Unique Clicks Indicator will count that actions as one instead of two.

What is a good b2b email open rate?

According to a benchmark report, the average B2B email open rate is 15.1%. Meanwhile, B2C emails have a slightly higher average open rate of 19.7%. As a marketer, you need to look at more than your open rate. For B2B marketers, we have some good news.

What is a good email bounce rate?

2%In general, 2% or less is accepted as a good email bounce rate benchmark. So, if you send 100 emails and have 2 or fewer bounces, you’re good. If your bounce rate is above 2%, then you should take some action to improve it.

What is a good open rate for email 2019?

20.94%What Is a Good Open Rate for Email? A good email open rate meets the average, which is 20.94%. The results for your organization, however, will be dependent on the health of your list, the quality of your subject line, and the average benchmark for your industry.

What is an acceptable unsubscribe rate?

Generally, an unsubscribe rate below 0.5% is a good unsubscribe rate for an email campaign. A rate below 0.2% typically indicates that you are within the norm and a rate above 0.5% means you have some work to do.

What is the difference between open rate and click to open rate?

Open Rate: the percentage that measures unique opens compared to the total number of messages delivered to your list. Clickthrough Rate (CTR): the number of people who clicked on your message’s link as measured against the total number of emails.

How is open rate calculated?

How do you calculate email open rate? For example, if you send out 10 emails and 2 of them bounce, the number of delivered emails becomes 8. If, out of those emails, 4 are opened, your open rate is then 4/8 = 0.5. Multiplying that by 100 gives you an email open rate of 50%.

What is unique open rate?

3. Unique Open Rate. Your unique open rate in a given email campaign is the total number of unique recipient email opens divided by the number of emails delivered in the campaign. That means that if one of your customers opens a given campaign five times, it only counts as one unique open, but five total opens.

What is the average open rate for email campaigns?

21.33%The average email open rate for all industries we analyzed is 21.33%….Average email marketing campaign stats of Mailchimp customers by industry.IndustryAll non-labeled accountsAverage Open Rate22.71%Average Click Rate2.91%Hard Bounce0.40%Soft Bounce0.61%46 more columns

What is HTML open rate?

HTML Open rates refers to emails that are loaded with images. This is tracked in the case of certain email programs such as Outlook that does not automatically load images. So the HTML Open tracks the unique opens when the prospect clicks Download Pictures.

What is an average open rate?

An average open rate is a measure of how many email recipients open an email as compared to the total number of emails delivered within a campaign. You can typically access this metric through reporting features with your email service provider.

What is a good unique click rate?

A good CTOR will vary between 20-30%. Because it’s based on the number of unique opens, CTOR is a good indicator of how interesting your content is to your subscribers. If your links, layout, copy, and overall content are interesting, then your readers will want to click through to learn more.

What is an acceptable spam complaint rate?

A normal spam complaint rate is anything less than 0.1%, or 1 complaint for every 1,000 sent messages. Anything above this level is considered high.

What is opt out rate?

The unsubscribe rate is a metric that measures the percentage of people who opt out from an email list. … The unsubscribe rate percentage is calculated by dividing the number of people who unsubscribed by the number of emails delivered times hundred (Unsubscribed number/Emails delivered x 100 = Unsubscribed rate %).

Why is my open rate so low?

Age of list – One reason for low open rates could be the list you are sending to is old/outdated. It may be that the contacts on your list have since closed down those email addresses and moved on to newer ones. If this is the case, there isn’t much you can do because those contacts are no longer able to be reached.

Why is open rate important?

Open rates are an important metric to keep an eye on. Although not 100% accurate, open rates provide a good measure of engagement over time. What you want to see is a steady or increasing percentage rate.

How do you increase open rate?

Here’s the key points for you to take away and use the next time you send an email to increase email open rates:Use 6 to 10 words in your subject lines to get the best open rate.Send your email campaigns during the work day and after lunch.Personalize subject lines with the reader’s name.Use a recognizable sender name.More items…•

What does clicks per unique opens mean?

Click per Unique Open rate gives you the percentage of unique subscribers who opened your campaign and clicked on the link inside, at least once.

How can I track an open email?

One of the more common ways to track email opens is known as Web Beacon Trafficking….There are three ways to track an email:Read receipts (through email software such as Microsoft Outlook and Gmail)Image pixels (tracked images inserted into email content)Trackable Links (tracked links inserted into email content)