What Is Meant By Selective And Intensive Distribution Strategy?

What are the three major distribution strategies?

There are three methods of distribution that outline how manufacturers choose how they want their goods to be dispersed in the market.Intensive Distribution: As many outlets as possible.

Selective Distribution: Select outlets in specific locations.

Exclusive Distribution: Limited outlets..

What are the 3 distribution strategies?

At the strategic level, there are three broad approaches to distribution, namely mass, selective and exclusive distribution. The number and type of intermediaries selected largely depends on the strategic approach. The overall distribution channel should add value to the consumer.

What are the 5 channels of distribution?

Types of Distribution ChannelsDirect Channel or Zero-level Channel (Manufacturer to Customer)Indirect Channels (Selling Through Intermediaries)Dual Distribution.Distribution Channels for Services.The Internet as a Distribution Channel.Market Characteristics.Product Characteristics.Competition Characteristics.More items…•

What is distribution strategy example?

Direct distribution is a strategy where manufacturers directly sell and send products to consumers. … For example, manufacturers will need to add warehouses, vehicles and delivery staff to their portfolio to effectively distribute goods on their own.

What is the difference between intensive selective and exclusive distribution?

An intensive distribution strategy involves selling a product in as many outlets as possible. Selective distribution involves selling a product at select outlets in specific locations. Exclusive distribution involves selling a product through one or very few outlets.

What are examples of distribution?

Distribution is defined as the process of getting goods to consumers. An example of distribution is rice being shipped from Asia to the United States. The process of distributing or the condition of being distributed, especially: The process of marketing and supplying goods, especially to retailers.

What is a selective distribution strategy?

Selective distribution is a strategy where a producer sells its products or services in a few exclusively chosen retail outlets in a specific geographical area.

What is an intensive distribution strategy?

Definition: Intensive distribution is a form of marketing strategy under which a company tries to sell its product from a small vendor to a big store. Virtually, a customer will be able to find the product everywhere he goes.

What is an example of selective distribution?

Selection Distribution Examples High-end companies that produce exceptional quality clothing and accessories are likely to use selective distribution. For example, you may find Dolce & Gabbana products in stores like Neiman Marcus but not at JC Penneys or Wal-Mart.

What are the 4 types of distribution?

Types of Distribution Channels – 4 Important Types: Direct Sale, Sale through Retailer, Wholesaler, AgentDirect Sale: This is the simplest form of distribution channel which involves the manufacturer and the consumers. … Sale through Retailer: … Sale through Wholesaler: … Sale through Agent:

What companies use intensive distribution?

Stores, such as Walmart, Target, or Toys R Us, carry a large selection of products that employ an intensive distribution strategy. Manufacturers have specific customers that they market their products to. Children are the target market for toys.

How do you choose a distribution channel?

How to Choose a Channel of DistributionConsider your competitors.Examine costs and benefits.Rank your options.Have a plan for growth.